We’re Hiring: Senior Performance Marketer – Paid Advertising
Tactica | Prishtina
Tactica is looking for a Performance Marketer to plan, manage, and optimize paid advertising campaigns that deliver measurable results for our clients.
You should bring strong Google Ads expertise, experience across other paid advertising platforms, and an understanding of how strategy, creative, targeting, and measurement work together to drive leads and sales.
What you’ll do
- Develop paid advertising strategies based on each client’s goals, audience, and budget.
- Launch and manage campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Manage budgets, bidding strategies, and targeting to improve lead quality, conversions, and return on ad spend.
- Test ad copy, creative, audiences, and landing pages to improve campaign performance.
- Set up, verify, and troubleshoot conversion tracking using Google Analytics and Google Tag Manager.
- Analyze campaign data and turn findings into clear optimization decisions.
- Collaborate with our creative and content teams to develop effective ads and landing pages.
- Prepare performance reports that explain results, insights, and next steps.
What we’re looking for
- 2+ years of hands-on experience in performance marketing, managing and optimizing paid campaigns.
- Strong Google Ads expertise, alongside experience with Meta Ads. Knowledge of additional advertising platforms is a plus.
- A track record of delivering measurable results, including qualified leads, sales, or improved return on ad spend.
- A solid understanding of conversion tracking, attribution, and campaign optimization.
- Confidence working with Google Analytics and Google Tag Manager.
- Strong analytical skills, attention to detail, and ownership of campaign performance.
- The ability to manage multiple client accounts, budgets, and priorities.
- Good written and spoken English.
- Experience in a digital marketing agency, or running lead generation or e-commerce campaigns, is a plus.
How to apply
Send your CV to hr@seotactica.com, along with a brief example of a campaign you managed, your role, and the results achieved.
