Digital Marketing & Content Specialist
StarLabs is looking for a Digital Marketing & Content Specialist to support the planning, creation, execution, and performance of digital marketing and content initiatives.
The role combines creative content development, digital marketing, and structured planning, with responsibility for translating agreed marketing objectives into content, campaigns, and measurable activities.
Key Responsibilities
- Develop and manage weekly and monthly content calendars based on agreed marketing priorities
- Proactively develop content ideas and translate marketing objectives into structured content plans
- Plan and develop concepts for social media and digital campaigns
- Write copy, captions, hooks, and scripts for digital channels
- Coordinate the execution and publication of approved content across Instagram, Facebook, TikTok, and LinkedIn, adapting communication to each platform and target audience
- Set up, monitor, and optimize approved Meta Ads campaigns
- Coordinate with design and video production on creative materials
- Participate in relevant company events and activities to coordinate and create marketing content
- Monitor content and campaign performance and provide regular reports and recommendations
- Collaborate with Sales on lead generation initiatives and provide feedback on campaign and lead performance
- Research audience behavior, market trends, competitors, and relevant content opportunities
Requirements
- Relevant experience in digital marketing, content marketing, social media, or a similar role
- Strong content planning, copywriting, and storytelling skills
- Ability to independently develop ideas and turn agreed priorities into structured content plans
- Strong initiative, creativity, and a proactive approach to work
- Experience with Meta Business Suite and Ads Manager
- Proficiency in using AI tools to support content creation, research, ideation, and day-to day marketing workflows
- Good understanding of Instagram, Facebook, TikTok, and LinkedIn and their respective audiences
- Understanding of audience targeting, campaign performance, and digital analytics
- Basic photo and video content creation skills
- Strong organizational skills and ability to manage deadlines and multiple priorities
- Professional proficiency in Albanian and English
What We Offer
- 100% Health Insurance Coverage
- Professional growth and development opportunities
- Collaborative and supportive work environment
- Opportunities to work on diverse digital marketing and content projects
- Access to modern tools and AI technologies
- A culture that encourages creativity, initiative, and new ideas
Application
Candidates should submit:
- CV
- Portfolio or examples of relevant content, campaigns, or previous work
Shortlisted candidates will be invited to complete a short practical assignment as part of the selection process.
