Trade Marketing Manager

	 	 
Position: Trade Marketing Manager  
Reports to: Country Manager & Marketing Manager Group 
Market: Kosovo 
Position Purpose:
The Trade Marketing Manager (TMM) leads the implementation of marketing strategies at the market level, ensuring that brand activation activities are executed in line with approved brand plans and contribute to the achievement of revenue, sales volume, and distribution objectives.
The position is responsible for collecting and analyzing market information, developing and implementing trade marketing programs in accordance with brand strategies, and building and maintaining brand awareness and image. The TMM organizes, executes, and evaluates marketing activities; selects and manages external partners and agencies; and provides market insights and recommendations to support the development of effective marketing strategies and plans.

Key duties and responsibilities:
Trade Marketing Planning.

Prepare and propose annual trade marketing plans for the assigned market by December of each year, in accordance with Group Marketing Manager (GMM) guidelines and in alignment with the respective Category Managers.
Ensure that plans are developed based on approved brand strategies, brand plans, and market requirements to achieve key performance indicators (KPIs) related to brand equity, sales, and revenue.
Define clear, measurable KPIs for each trade marketing plan and activity.
Collaborate with local trade marketers and relevant stakeholders during the planning process.
Submit proposed plans to the GMM for review and approval.

Trade Marketing Execution. 
Ensure the timely, accurate, and efficient implementation of approved trade marketing plans and activities.
Oversee the execution of events, below-the-line (BTL) campaigns, in-store promotions, sponsorships, and point-of-sale materials (POSM) activities.
Manage POSM forecasting for materials purchased from brand owners, ensuring accurate quantities and timely ordering.
Ensure the required quality standards and timely delivery of locally produced POSM.
Coordinate with Sales, local trade marketers, and other relevant departments to achieve agreed execution targets and ensure effective implementation in the market.

Market info & analyses. 

Collect, monitor, and analyze relevant market data, consumer insights, competitor activities, sales performance, and distribution trends.
Identify market opportunities, challenges, and potential risks affecting brand performance.
Provide data-driven recommendations and propose corrective actions or additional activities as needed.
Support successful product launches and the ongoing development and performance of assigned brands

Execution evaluation. 

TMM evaluates the execution of each plan and activity based on KPIs agreed not later than 30 days after the activity/project is closed. 
S/He proposes corrective actions (potential improvement} for coming activities/projects based on the analyses of current ones. 

Brand awareness and image. 

TMM is responsible for the quality of activities and respective promotional materials produced as well as placement in the market.

Reporting & presentation. 

TMM prepares brand reports monthly or as per instruction by GMM or needs from the Country representatives as well as other reports as per need.
Monthly reports are delivered within the 5th of each month.TMM presents campaigns to the personnel involved prior to activities ensuring to send the message across to everyone. 

Development of employees. 

TMM plans and implements programs for the development of the staff of the department by cultivating the culture of continuous development in cooperation with the Human Resources. 
TMM implements the process of setting and evaluating objectives (KPIs) annually/per project including development objectives, quantitative and qualitative, in line with Country representatives.

Trade Marketing budget. 

TMM is fully accountable for planning, managing and respecting the assigned budget, following the Company procedures. 
S/He has to produce and keep up to date a detailed monthly budget report no later than the 10th of each month.

Contractors

TMM is responsible to manage contractors of Eurolab which are contracted to perform duties on her/his area of responsibility. Specifically for Albania, at the end of each activity/month, S/He sends a report to finance (GMM& Category Managers in cc) regarding contractors’ work. For all the other Markets, S/He supervises the process run at local level between local trade marketeers and Country representatives. No payment is made without reports being delivered.

Others. 

TMM is ready to perform other duties as per company needs within the scope of the contract and country legislation.

Basic requirements for the position of Trade Marketing Manager are the following:

Education: bachelor's degree in marketing, business, sales or similar. 
Ability to develop new products in the market
Trade strategies to achieve goals of Revenue & Sales
Creativity on use/support development of POSM (Point of Sales Materials)
Excellent interpersonal skills 
Strong analytical skills In-depth understanding of Eurolab services and its position in the market;
Cross-functional team work and Excellent verbal and written communication skills 
Minimum of 3-5 years’ experience in trade marketing or similar fields 
Computer skills, and experience with Microsoft Office, with emphasis on superior Excel skills 
Business English knowledge
Strong knowledge of the beverage industry in the country
Excellent customer care and focus; ability to assess customers’ needs and provide correct answer, path, troubleshooting, or method for a positive customer experience.