Video Content Strategist - AI Industry
Company: Broad LLC
Location: Prishtina, Kosovo (office-based, with remote options)
Employment type: Full-time
Compensation: €1,720 gross per month
Working hours (EST based): Two 8 hour shifts starting from 15:00 and 17:00 local time!
Requirement: Minimal 5+ years of video content strategy is required (lack to meet this term will mean immediate disqualification)
We're hiring a Content Strategist for our AI video team in Prishtina. We make short-form video content at high volume for brands whose growth depends on content: paid social ads, AI videos built around catchy songs, emotional story videos, UGC-style clips and trend formats. A single account can mean 7000+ unique videos a month.
You'll usually lead the creative direction on one or two brands at a time, working with a pod of our video editors, and help the wider team when they need ideas. The editors are fast. Your job is to keep them supplied with hooks, angles and concepts worth testing, and to find out quickly which ones work. You’ll also be integral to providing feedback, maintain client rules and guardrails, and ensure fixes are progressed smoothly.
Speed is the core of this role. We want someone who comes up with ten hooks where others come up with two, gets them tested within days, reads the results honestly, and moves on to the next round.
What you'll do:
- Come up with a constant stream of hooks, angles and concepts, and write the short scripts and briefs editors turn into videos.
- Run fast testing cycles: decide what to test each week, how many variations of each hook, and what result would make us double down or drop it.
- Read the numbers (hook rate, hold rate, CTR, cost per result, organic views and shares). Kill what's losing and make more of what's winning, the same week.
- Watch the feed every day: competitor ads, the Meta Ad Library, TikTok and Reels trends, and songs and sounds that are taking off. Turn what you see into tests before the trend passes.
- Brief editors clearly enough that they can work without waiting on you, and review cuts before they go out.
- Keep a living record for each brand of what has worked and failed, so the team builds on wins and never retests a dead idea by accident.
- Join client calls, explain the reasoning behind the work, and push back when a request won't perform.
- Learn a new brand fast: its customers, product, voice and rules, so you're producing usable ideas in your first week on it.
- Provide feedback: review every video the creators produce against the defined rules and less defined virality gauge set out by the client and your intuition.
What we're looking for:
Must have
- 5+ years writing or planning short-form content or paid social creative, with results you can point to.
- Proven results. You ideally directly contributed to a team or project that generated millions of views/paid performance results.
- Examples of hooks, scripts or ad concepts you wrote, and what happened when they ran. We will ask.
- A strong working feel for Facebook, Instagram and TikTok: how creative testing works and which numbers matter on each.
- You know why one video gets watched and another gets swiped, and you can say so in a sentence.
- You can write in different voices that sell without sounding like an ad: warm, funny or emotional as the brief needs.
- You're comfortable at volume and speed. Hundreds of videos a month means dozens of new ideas every week, and decisions made on partial data.
- Strong written and spoken English. Our clients and much of our team work in English all day, in Slack and on calls.
Bonus
- Experience with D2C or e-commerce brands.
- Hands-on use of AI tools for scripts, images, video or music (ChatGPT, Claude, Suno, Seedance, Higgsfield or similar).
- An ear for music and sound, and a sense of which songs can carry a video.
- Your own page, channel or account that you grew.
- Some editing yourself (CapCut is enough), so you can show an editor what you mean.
How we work:
The AI video space changes every few weeks. We want someone who notices a new format on Monday and has three tests of it live by Friday. We live in Slack, move fast, and get on a call when typing is slower than talking. You'll work daily with your editors and with our leads, who own the client relationships.
Work setup:
You'll start in our Prishtina office so the team and processes can bed in. After that, remote days are possible depending on performance, reliability and team needs.
Compensation:
- €1,720 gross per month + health insurance
- Full-time contract with taxes and contributions covered
- Room to grow with the team
Application requirement – Work samples and script hooks as requested below!
Submit your CV along with 3–5 hooks, scripts, or video scripts you've written, including a brief note on how each performed. If possible, also include 2–3 hook ideas for a brand you like. We care more about range and speed than polish.
Important: Upload all your materials to a Google Drive folder, set the sharing permissions to "Anyone with the link can view", and paste the folder link into the designated question on the application form.
APPLY HERE
