Marketing & Growth Specialist
Who are we?
We are an innovative EdTech company dedicated to equipping learners with the cyber security skills of tomorrow. Through cutting-edge training programs, interactive learning environments, and hands-on experiences, we empower students to thrive in the digital age.
Position Overview
We're looking for a Marketing & Growth Specialist who sees the full marketing picture, identifies opportunities before they're obvious, and has the drive to act on them.
You'll have ownership of our brand presence, campaigns, content strategy, and community growth across all channels. That means setting the direction, not just following it. You'll work closely with leadership, sales, product, and design, but much of the initiative will start with you.
The ideal candidate has hands-on experience in a learning academy, EdTech platform, or online education brand, and a deep understanding of how to market to people at different stages of their learning journey, from awareness to enrollment and beyond.
If you haven't worked in this field directly, that's not an automatic disqualifier, but you need to be someone who learns fast, adapts faster, and brings the hunger to get up to speed without being hand-held.We also expect you to be a practitioner of modern marketing tools, including AI. You should be actively using AI and automation to work smarter, building processes that scale, not just campaigns that run once.
What You'll Own
Brand Strategy & Identity
Lead the development and consistent execution of our brand identity, voice, and positioning across every touchpoint. You'll also help shape them as the company grows.Campaign Management
Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant platforms. You own the funnel, from first impression to conversion, and you're accountable for the results.Social Media
Build and manage our presence on LinkedIn, Instagram, Facebook, TikTok, and other relevant platforms. You understand that audiences behave differently on each, and you tailor content and engagement accordingly.Content Marketing & SEO
Drive blog content, thought leadership pieces, case studies, and other formats that position us as a credible voice in cybersecurity education. You'll coordinate with internal experts, and optimize everything for search and performance.Cross-Functional Collaboration
Work closely with design, sales, and production teams to launch new programs and products with the right marketing support, from landing pages and email campaigns to social assets and PR pushes.Analytics & Performance Reporting
Track and report on campaign performance, translate data into clear insights, and make recommendations that improve ROI.Audience Intelligence
Gather feedback from students and prospective learners, stay close to what the cybersecurity community is talking about, and turn those insights into content ideas and product suggestions. You'll develop and regularly update audience personas to sharpen targeting.AI & Automation
Actively use AI tools and marketing automation to increase your own efficiency and the team's output. We expect you to identify repetitive workflows and build smarter processes around them. (We can also help you with the processes and learning)Marketing Collateral
Develop sales enablement materials, white papers, and other assets that support the full customer journey.Who You Are
You should have working familiarity with tools including (but not limited to):
In the first 60 days, you will have audited our current marketing performance, identified the top three opportunities we're not capitalizing on, and launched at least one initiative that wasn't already on the roadmap.
Cutting-edge learning: Stay ahead in the world of marketing and technology with access to the latest tools, platforms, and strategies in digital marketing, AI, and cybersecurity education.
Expert collaboration: Work closely with leading cybersecurity professionals and creative teams, gaining valuable insights from both the tech and marketing sides of the industry.
Career growth: Build a clear path for advancement within Cyber Academy, with opportunities to lead campaigns, develop strategic initiatives, and expand your expertise across new markets.
Innovative environment: Join a forward-thinking organization that values creativity, experimentation, and data-driven marketing approaches to shape the future of cybersecurity education.
Community and networking: Engage in industry events, team-building activities, and collaborations that connect you with cybersecurity experts, educators, and global partners.
Comprehensive benefits: Enjoy a competitive compensation package, health insurance, and professional development support to help you thrive both personally and professionally.
If you meet the qualifications above and are passionate about marketing and technology, we’d love to hear from you!
Please submit your resume, portfolio, and a brief cover letter highlighting your relevant experience and why you’d be a great fit for this role.
To apply visit:
