Marketing Manager (Online & Performance Marketing)
About us
We are a Prishtina-based company and a subsidiary of Firma.ch AG in Zug, Switzerland. We are at the very beginning — the brand exists, the strategy is set, and the product is being built now.
The role
You own marketing at Firma.ch. Not a channel, not a campaign — the whole function, from positioning down to the cost per acquired business listing.
This is a hands-on role, not a supervisory one. You will write the copy, build the campaigns, read the analytics, and decide what to do differently next week. As the team grows, the marketing team grows under you.
One thing makes this job unusual: we operate a two-sided marketplace across two very different markets. Consumers searching for a service behave nothing like business owners deciding whether to pay for a listing, and a campaign that works in Prishtina will not work the same way in Zürich. Balancing both sides, in three languages, is the core of the job.
What you will do
Growth and acquisition
- Own the acquisition of both sides of the marketplace: businesses that list themselves, and consumers who search for them
- Plan, build, and optimise paid campaigns on Meta, Google, and TikTok, with separate strategies for Kosovo and Albania on one side and the diaspora in Switzerland, Germany, and Austria on the other
- Manage the marketing budget and report cost per acquisition, activation, and retention honestly — including when a channel is not working
- Run structured experiments rather than one-off campaigns, and document what you learn
SEO and content
- Build the organic search engine of the platform: local and category landing pages at scale, in Albanian, German, and English
- Own technical and on-page SEO together with the engineering team — for a directory, organic search is not one channel among many, it is the main one
- Produce content that gives business owners a reason to trust us: guides, city and trade pages, customer stories
Brand, community, and lifecycle
- Grow our social presence and build relationships with Albanian community organisations, chambers of commerce, and diaspora creators
- Own email and lifecycle communication: onboarding sequences for new businesses, reactivation, and upgrade campaigns
- Keep the brand consistent across every market and language, working closely with our Product Designer
- Support the sales team with the material they actually need — pitch pages, one-pagers, case studies
Measurement
- Set up and maintain analytics and tracking (GA4, Meta and Google tracking, UTM discipline, conversion events)
- Report monthly to the Country Manager and the founder on the numbers that matter, with a clear recommendation attached
What we are looking for
Required
- 3+ years in digital, growth, or performance marketing, with results you can describe in numbers
- Hands-on experience running paid campaigns on Meta and Google Ads — you have managed real budgets yourself, not briefed an agency
- Practical SEO knowledge: keyword research, on-page optimisation, and an understanding of how search engines treat large sites
- Comfort with analytics: GA4 or a comparable tool, and the ability to tell a real signal from noise
- Strong copywriting in Albanian and good written English
- The judgement to prioritise. With this budget you cannot do everything, and we want someone who says clearly what they are not going to do
Strong advantage
- German language skills — a large share of our target market lives in Switzerland, Germany, and Austria, and campaigns for them have to be written by someone who speaks the language
- Experience with marketplaces, directories, classifieds, or other two-sided platforms
- Experience with programmatic or template-based SEO at scale
- Email and CRM automation experience (HubSpot, Brevo, Klaviyo, or similar)
- Basic design skills in Figma or Canva, enough to produce ad creatives without waiting for anyone
What we offer
- Full ownership of marketing at an early-stage company, with a direct line to the founder
- A product with a real community behind it, in a market nobody has built for properly yet
- Employee stock option plan (ESOP) in the Swiss parent company
- 20 days of paid annual leave plus public holidays
- Office in central Prishtina, working hours 08:00 – 16:00, Monday to Friday
- Budget for tools, courses, and conferences
- Exposure to how a company is built and financed across two countries
How to apply
Send your CV to info@firma.ch with the subject line “Marketing Manager — Your Name”.
Instead of a cover letter, answer these two questions in a few sentences each:
- Describe one campaign or channel you ran that did not work. What did you conclude, and what did you do next?
