Job Title: Digital Site Merchandising & Content Analyst
Location: Muharrem Fejza, Pristina (On-site)
Working Hours: 15:00 - 23:00 (local time)
LS Global specializes in optimizing business operations worldwide through expert outsourcing. We are currently recruiting for one of our clients for a Digital Site Merchandising & Content Analyst position. This role supports the day-to-day execution and optimization of B2B and B2C eCommerce experiences. This role manages product presentation, promotional content, landing pages, navigation, and onsite search to help consumer and business customers find the right products and drive engagement, conversion, and revenue.
Key Responsibilities:
- Execute and maintain homepage, category, landing-page, navigation, and promotional content updates.
- Merchandise products based on customer demand, inventory, seasonality, promotional priorities, and business objectives.
- Tailor digital content and merchandising experiences for B2B and B2C customer segments.
- Build, publish, and validate content using the company’s content management and eCommerce platforms.
- Coordinate product launches, campaigns, promotions, and seasonal updates with Merchandising, Marketing, Creative, Sales, and eCommerce teams.
- Monitor product placement, pricing, promotions, inventory availability, images, links, and content for accuracy.
- Conduct pre- and post-launch quality assurance across desktop and mobile experiences.
- Analyze traffic, engagement, search behavior, conversion, revenue, and product-level performance.
- Identify opportunities to improve product discovery, navigation, onsite search, content relevance, and conversion.
- Support A/B testing and personalization initiatives.
- Maintain the digital content calendar and ensure site updates are completed accurately and on schedule.
- Troubleshoot merchandising and content issues and coordinate their resolution.
- Conduct competitive research across B2B and B2C retail experiences and recommend improvements.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, Digital Commerce, or a related field.
- 2–4 years of experience in eCommerce, digital merchandising, content management, site operations, or digital marketing.
- Experience supporting both B2B and B2C retail or eCommerce businesses strongly preferred.
- Understanding of the differences between consumer and professional purchasing journeys, including pricing, promotions, product availability, bulk ordering, account-based experiences, and repeat purchasing.
- Familiarity with content management systems, commerce platforms, product information systems, and digital analytics tools.
- Working knowledge of Google Analytics, Adobe Analytics, or a comparable platform.
- Strong understanding of eCommerce customer journeys, product discovery, search, navigation, and conversion principles.
- Excellent organizational, analytical, communication, and project-management skills.
- Strong attention to detail and the ability to manage multiple deadlines in a fast-paced environment.
- Basic knowledge of HTML, SEO, digital accessibility, personalization, and A/B testing is a plus.
What We Offer:
- Competitive salary based on experience
- Opportunities for professional growth and career advancement
- A collaborative and supportive work environment
- The opportunity to work with a U.S.-based client and contribute to impactful digital merchandising and content strategies that enhance customer experience and drive growth.
Join our team as a Digital Merchandising & Content Analyst and help drive digital performance through impactful content, merchandising, and analytics.
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