Head of Marketing Unit
The Head of Marketing Unit is responsible for strengthening the bank’s brand, supporting customer acquisition and engagement, and driving adoption of the bank’s products and digital channels. The role requires a hands-on, data-driven marketer who understands customer behavior, creates clear and customer-focused communication, and delivers measurable results. The position collaborates closely with Sales, Product, Contact Centre, and the Branch Network to ensure aligned messaging and effective campaigns.
Key Responsibilities:
- Lead and manage assigned digital banking channels, ensuring strong performance, usability and availability for clients.
- Own channel usage, penetration and performance, identifying and fixing drop-offs and inefficiencies.
- Manage and optimize customer journeys per channel, ensuring simple, consistent and intuitive user experience.
- Act as business owner of the channels, defining requirements and priorities for improvements.
- Monitor channel KPIs and dashboards (usage, conversion, errors, customer feedback) and take corrective actions.
- Coordinate with Contact Centre units to ensure smooth handover between digital channels and human support.
- Support digital sales initiatives through channel-based cross-sell and upsell functionalities.
- Coordinate with IT, Product and Marketing to ensure timely delivery, correct content and consistent communication across channels.
- Support testing, rollout and adoption of new features and enhancements.
- Ensure compliance with internal rules and regulatory requirements related to digital channels.
Requirements:
- Bachelor’s degree in marketing, Business Administration, Communications, or related fields.
- Proven experience in marketing, brand communication, or growth roles
- Strong understanding of customer behavior, segmentation, and customer journeys.
- Solid knowledge of digital marketing, UX-oriented communication, and multi-channel campaign execution.
- Data-driven approach, with experience using KPIs, analytics, dashboards, and campaign performance tools.
- Ability to work effectively with Sales, Product, Contact Centre, and Branch Network teams.
- Comfortable working in a performance-oriented and regulated environment.
- Strong execution skills with the ability to translate strategy into actionable campaigns.
What We Offer
- A responsible and impactful role in a professional, transparent, and development-oriented institution.
- Competitive, performance-based compensation aligned with internal standards.
- Continuous learning and structured professional development opportunities.
- A dynamic environment that encourages initiative, creativity, and measurable results.
- Collaboration with dedicated teams across the bank.
- Clear opportunities for advancement based on merit and long-term contribution.
- A supportive work culture grounded in integrity, teamwork, and responsible banking principles.
- Minimum 3–5 years of relevant experience in marketing, brand communication or digital marketing roles.
We encourage applicants from all backgrounds to apply. We provide equal opportunities for all employees. Our inclusive culture fosters an environment where everyone can thrive, contribute, and grow, regardless of race, gender, age, religion, sexual orientation, disability, or any other characteristic.
You may apply by submitting your CV to job@procredit-group.com no later than 03 February 2026. Please note that only candidates who are shortlisted based on the evaluation of their submitted CVs will be invited to the subsequent stages of the selection process.
Note: This position is available only at the Head Office in Prishtine.
