Lead Creative Strategist
Short-Form Creator Content | Fully Remote
Compensation: €5,000–€6,000 per month, gross contractor
Our Agency produces high-volume short-form content for a select roster of social media creators across Europe. We manage the full creative process across ideation, scripting, filming direction, editing, quality control and performance feedback.
We are looking for an exceptional Lead Creative Strategist to take ownership of the creative engine.
This is a hands-on role for someone who understands how to turn audience psychology, creator identity and performance data into original, repeatable short-form formats.
What you will own
- Set the creative direction for each creator and content niche.
- Analyse internal reel performance and identify what should be repeated, improved, stopped or tested.
- Turn winning mechanisms into fresh premises and controlled variations—not superficial copies.
- Build creator-specific formats with clear Hook → Sustain → Payoff structures.
- Lead and develop our copywriters, improving their creative judgement rather than simply correcting individual scripts.
- Maintain a rolling four-week premise and testing roadmap.
- Decide the appropriate mix of proven winners, strong new premises and experiments.
- Translate new formats into clear, filmable instructions creators can execute remotely.
- Work with our QC and Creative Intelligence Lead to interpret performance and quality patterns.
- Work with our Lead Editor to ensure the intended creative idea survives filming and editing.
- Identify format fatigue early and continuously develop new creative opportunities.
What success looks like
- Fewer filler scripts and cosmetic variations.
- Stronger, more distinctive premises across every creator.
- Faster movement from performance insight to the next creative test.
- More repeatable winning formats and creator-specific creative IP.
- Clearer filming briefs and more natural creator delivery.
- Copywriters who become progressively better at developing strong premises.
What we need
You must have:
- Proven experience leading creative strategy for high-volume short-form content.
- Experience across Instagram Reels, TikTok, YouTube Shorts or social-first creator content.
- Evidence of formats, concepts or campaigns that produced measurable performance results.
- Experience directing copywriters, creative producers or content teams.
- Strong understanding of hooks, retention, emotional tension, payoff and viewer psychology.
- The ability to interpret data without blindly copying whichever reel received the most views.
- Strong production imagination: you can explain what the creator does, how the format is filmed and how it should be edited.
- Excellent written and spoken English.
- Experience working successfully within a remote team.
- Professional comfort working within the adult creator economy.
Experience with creator agencies, influencer businesses, social publishers, performance-creative teams or companies such as Jellysmack and Trendly is highly desirable.
This role is not suitable for
- Pure copywriters who only want to write scripts.
- Trend researchers who primarily copy viral content.
- Traditional brand strategists who produce decks but cannot create usable short-form formats.
- Paid-ad strategists with no understanding of organic creator content.
- Creative leaders who rely on founders to supply the ideas and direction.
Working arrangement
- Fully remote, with meaningful UK and European working-hours overlap.
- Long-term contractor position.
- €5,000–€6,000 gross per month, depending on demonstrated ability.
- Flexible, outcome-based working.
- Significant autonomy and the opportunity to build the companies creative strategy function.
