Lead Generation Specialist (Poland and EU)

	 	 
Job Description
Lead Generation Specialist, Poland and EU
CXM Tech Services Ltd | Remote (Kosovo-based) | Full Time
About CXM Tech Services
CXM Tech Services Ltd (part of the CXM Group of Companies) is a specialist technology deployment and field engineering business. Privately owned and operating for over 25 years, we work with some of the world's most respected organisations, including US Bank and large payment fintech businesses. Our clients trust us to store, configure, and deploy high volumes of technology hardware at scale across multiple sites.
We operate across the UK, Ireland, and Poland, with facilities in Dunstable (UK), Dublin (Ireland), and Poznan (Poland). We run our business using the Entrepreneurial Operating System (EOS), which means we are disciplined, data-driven, and focused on continuous improvement. We are growing, and we are building a team of talented people who want to be part of something that rewards effort and recognises results.
Our values are Reliability, Helpfulness, Openness and Honesty, Professionalism, Tenacity, and Efficiency. These are not aspirational words. They describe how we behave every day.
Role Overview
This is a remote, knowledge-work role based in Kosovo, focused on the Polish market and the broader EU. You will be responsible for identifying, researching, and engaging senior decision-makers at large enterprise businesses that match CXM's ideal customer profile.
Your primary output is qualified meetings. You are the first person a Polish or European prospect encounters from CXM, and the quality of that first impression determines whether they are willing to sit down with our Poland and EU Operations lead. That responsibility is significant, and we will invest in helping you fulfil it at the highest level.
This role requires fluent written Polish and strong professional English. You will conduct outreach primarily in Polish to Polish businesses, while operating internally in English. The ability to communicate with precision and professionalism in both languages is essential.
This is not a role that requires field travel, and it does not require you to close deals. It requires intelligence, research discipline, bilingual written communication skills, and the resilience to run structured outbound campaigns in markets where response rates are always lower than anyone would like. If you thrive in that environment, you will do very well here.
Reporting Line and Handoff Structure

Compensation

Key Responsibilities
The following describes the full scope of the role. These are not aspirational activities; they are the day-to-day work.
1. Prospect Research and List Building

Research and identify Polish and EU companies that match CXM's ideal customer profile: large enterprises with high volumes of onsite hardware or technology products, multi-site operations, and deployment or asset management challenges.
Build and maintain targeted prospect lists using LinkedIn, company websites, Polish and European industry directories, news sources, job postings, and other publicly available information.
Continuously refine and improve the quality of the target list based on response data and feedback from Marcin Baranski.
Identify the right contacts within each target organisation. Typical titles include IT Director, Head of IT Infrastructure, Operations Director, Head of Technology, and senior Procurement leads.

2. Outbound Email Campaigns

Design and run structured outbound email sequences in Polish, personalised to the prospect's likely operational context. Mass-produced outreach is not the model.
Write first-touch emails that earn attention by demonstrating relevance to the prospect's world. Lead with their challenges, not CXM's credentials.
Manage follow-up sequences in a disciplined, methodical way. Persistence without becoming intrusive.
Test, iterate, and improve message copy based on open rates, reply rates, and meeting conversion data.
Maintain a consistent volume of outreach activity while never sacrificing quality for quantity.

3. LinkedIn and Digital Outreach

Use LinkedIn to identify prospects, build credibility, and support email outreach with a consistent professional presence.
Engage thoughtfully with prospect content where appropriate to build recognition before or alongside direct outreach.
Connect with relevant decision-makers in a way that is professional and adds value rather than appearing transactional.

4. Prospect Qualification

Assess the quality of each prospect before investing significant outreach effort. Not every company on the list will be worth pursuing.
Identify signs that a prospect has a genuine near-term need: hiring activity, infrastructure announcements, growth signals, or known operational challenges.
Qualify prospects to a standard where a face-to-face meeting is genuinely warranted and productive for both parties.

5. Meeting Handoff

When a prospect agrees to meet, prepare a clear, concise briefing note for Marcin covering what the company does, who you have been speaking to, what they are interested in, and any relevant context.
Ensure a clean handoff so that the first meeting starts from a position of confidence and credibility, not from scratch.

6. Pipeline and Activity Management

Maintain accurate, up-to-date records of all outreach activity, prospect status, and pipeline progression.
Track key metrics: contacts researched, emails sent, reply rates, meetings booked, and pipeline value generated.
Provide regular activity updates to Howard and Marcin without needing to be asked.
Use data to identify what is working and proactively bring ideas for improving outreach effectiveness.

What Success Looks Like
Success in this role is measured across three dimensions: activity, quality, and results. All three matter. High activity with poor quality produces nothing. High quality with insufficient activity produces too little. The goal is disciplined volume combined with genuine personalisation.
In the first 30 days

You have developed a working understanding of CXM's service offering and can describe it clearly and credibly in both Polish and English.
You have built an initial target list of at least 50 companies in Poland that genuinely match the ideal customer profile, with the right contacts identified.
You have sent your first outreach sequences in Polish and have a clear view of what is resonating and what needs adjustment.
You are communicating proactively with Howard and Marcin without being asked, and your pipeline records are accurate and up to date.

In the first 90 days

You have booked a minimum of 3 to 5 qualified meetings with genuine Polish or EU prospects. These are conversations where the prospect has a plausible need and is willing to explore CXM as a potential partner.
Your outreach sequences are refined based on real data. Open rates and reply rates are improving. 
Your target list is growing and improving in quality. You are identifying better companies and better contacts over time.
You have developed a reliable daily and weekly rhythm: research, outreach, follow-up, reporting.
Marcin trusts the briefing notes you provide before meetings. The handoffs are clean.

At 6 months and beyond

You are consistently generating 4 to 8 qualified meetings per month across Poland and the EU.
A measurable proportion of your meetings are progressing into active sales conversations.
You have a deep understanding of which sectors, company profiles, and contact types respond best in the Polish and EU market, and you are using that intelligence to continuously sharpen your approach.
You are operating with genuine autonomy. You identify problems, propose solutions, and act without waiting to be told.
You are a valued and visible member of the CXM team, contributing ideas beyond your immediate remit.

Person Specification
Essential

Fluent written Polish to a professional standard. This is non-negotiable. Your Polish writing is the first impression CXM makes on Polish clients.
Strong professional written English. Internal communication, reporting, and briefing notes are conducted in English.
Demonstrable experience opening new business relationships from cold, whether through email, LinkedIn, or structured outbound campaigns.
Strong research skills. The ability to identify the right companies and the right contacts independently, using publicly available information.
A methodical, process-driven approach to outreach. You manage sequences, follow-ups, and pipeline records with discipline.
Resilience and a constructive response to low response rates. You treat silence as a signal to improve, not a reason to stop.
Comfort working remotely and managing your own workload without day-to-day in-person supervision.

Highly Desirable

Experience generating leads or appointments in a B2B technology, logistics, or professional services environment in Poland or the EU.
Familiarity with CRM tools and outreach sequencing platforms.
An understanding of how large enterprise businesses buy services: long cycles, multiple stakeholders, procurement involvement.
Knowledge of additional EU languages would be advantageous as the role expands.

Not Required

This role does not require closing experience. You are not expected to negotiate contracts or manage client relationships after the meeting handoff.
This role does not require field travel.

Our Culture and Ways of Working
CXM is a people company. Every member of the team is respected equally, regardless of background, experience level, or where they are in their career. We believe that the best ideas can come from anyone, and we create an environment where people feel confident to make decisions, take initiative, and contribute to how the business grows.
We communicate openly and honestly. Every person in this business has a direct line to the leadership team. We do not hide behind process or hierarchy. If something is working, we say so. If something is not, we talk about it and fix it together.
We understand that failure is part of the path to success. We do not blame. We treat mistakes as data, learn from them, and move forward. What we do expect is that people are action-oriented, intellectually honest, and genuinely committed to improving.
If you want to develop your skills, grow your career, and work with a team of motivated and talented people who are excellent at what they do, CXM is the right environment for you.
Hiring Process

The process is straightforward and we will communicate clearly at every stage. Howard Bootle reads every application personally and will respond to every shortlisted candidate directly.
Howard Bootle, Managing Director, CXM Tech Services
I am personally looking forward to reading your application.
All the interested candidates can apply through by: howard.bootle@cxmtechservices.com