Hotsquash London

Digital Marketer (Remote)


HotSquash Digital Marketer:

Job Description

At HotSquash, we’ve come a long way from where the CEO started his business, selling clothes from his living room. Today, although we are still a relatively small and friendly womens fashion business, we are proud to export to 50 countries from our headquarters in the UK and are growing fast. Everything we do is online and typically sell through other retails such as Zalando, Next, John Lewis and more and this means digital marketing is incredibly important in driving all our sales.

To increase the power of our marketing, we are looking for an experienced and pro-active Digital Marketer with a retail or fashion background to drive direct sales. So this means a marketer to work from home who loves fashion or retail, who has a flair for digital communication, data / reporting, an understanding of how to make more potential customers aware of our brand and most importantly, the ability to increase sales.

Job Tasks

  • Increase Hotsquash’s sales.
  • Maximise the HS database by moving from Mailchimp to another provider (eg. Dot Mailer). Maximise the additional functionality so HS can increase sales and customer retention rates in all parts of the customer cycle.
  • Manage HS Social Media enhancing engagement with HS target customer and increasing sales (not “vanity likes”).
  • Working with the HS Graphic Designer, look at Adwords / Facebook Adverts / Retargeting campaigns. The budget will be low until conversion rates are proved (then budgets can be increased quickly).
  • Investigate an Affiliate Program trial (without being tied into long term contracts until conversion is proved).
  • Along with others, write newsletter content and proof read content. HS holds a weekly Trading Meeting to examine sales and examine if the current weeks activities need to be tweaked.
  • Examine/ revise and segment HotSquash customers into 3 customer types.
  • Noise & Messaging: discuss internally how to significantly increase the “noise” with HS communication with customers and to sharpen messaging (how to stand out from the crowd).
  • Work closely with HS E-Commerce Assistant/Graphic designer and the Operations Manager.

Key skills

  • E-commerce and Online marketing skills in B2C fashion or retail.
  • Data analysis skills (key area of the role is to use analysis tools to determine future activity in all areas)
  • Social Media skills
  • Very organised and efficient – Especially as this individual will be working from home
  • Copywriting
  • Takes the initiative and pro-active.
  • Fluent English

Experience\Qualifications required: B2C fashion or retail background and online marketing/e-commerce experience.

Working week: Full time, working from home

Career Progression: HotSquash is a small but fast growing business. The candidate can grow with the business. Subject to results, there is potential to expand the marketing team and to increase pay/bonus.

Please send your CV to

Shikime 3848
Kategoria Marketing & PR
Skadon 4 ditë
Orari Full Time
Lokacioni Gjithë Kosovën
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