Marketing Specialist

	 	 
Role: Marketing Specialist 
Type: Full-time 
Location: Prishtina  
Schedule: Mon-Thu, 8:30 to 17:00; Fri, 8:30 to 12:30  
Compensation: Competitive Salary (above the market average), Bonuses, Wellness Program. 
About MSECB  
MSECB is a fast-growing company with its headquarters based in Quebec, Canada, and an  international branch in Prishtina, where some of its main operations have taken place for many  years now.  
We are an accredited Certification Body providing audit and certification services for a global  client base, and we are currently looking for a talented and passionate individual to join our  team in Prishtina in the role of Marketing Specialist.  
If you are a professional interested in developing your career and you're looking for an  interesting experience that will allow you to learn new skills and grow, this is a great opportunity  for you. 
Main Responsibilities 

Plan, launch, manage, and optimize paid advertising campaigns across LinkedIn Ads  and Google Ads. 
Monitor campaign performance, including impressions, reach, clicks, CTR, CPC,  conversions, lead generation, and overall campaign effectiveness. 
Conduct audience, market, and competitor research to identify trends, opportunities, and  targeting strategies. 
Develop and test campaign messaging, visuals, audiences, and calls to action to  improve performance. 
Create and execute marketing content across social media, paid campaigns, website  pages, newsletters, articles, and other digital channels. 
Work closely with the Graphic Designer to develop effective campaign visuals and  marketing collateral. 
Collaborate with the Web Developer and SEO Specialist to support landing pages,  website content, tracking, and search visibility. 
Organize and promote webinars, virtual events, and online campaigns to strengthen  MSECB’s digital presence and audience engagement. 
Develop and manage email marketing campaigns to engage prospects, clients, and  other stakeholders.
Use analytics and advertising platforms to track marketing performance, prepare reports,  identify trends, and recommend improvements. 
Stay current with developments in digital advertising, social media, marketing  technology, and industry trends. 
Contribute new campaign ideas and marketing approaches that strengthen MSECB’s  brand visibility and competitive position. 

Skills & Requirements  

Bachelor’s degree in Marketing, Business, Communications, or a related field. 
2–4 years of professional marketing experience, including hands-on experience managing LinkedIn Ads and Google Ads campaigns. 
Understanding of paid advertising metrics such as CTR, CPC, CPM, conversions, and  campaign ROI. 
Experience with audience targeting, campaign optimization, and A/B testing. 
Familiarity with Google Analytics (GA4) and other digital marketing analytics tools. 
Experience creating and managing digital marketing content. 
Strong written and verbal English communication skills. 
Good business sense and the ability to understand marketing from both a brand and commercial perspective. 
Ability to work independently while collaborating effectively within a team. 

Strong critical-thinking and problem-solving skills. 
Excellent organizational skills and attention to detail. 
Ability to manage multiple campaigns, priorities, and deadlines. 
Adaptability, resourcefulness, and a strong sense of urgency. 
Positive attitude, initiative, and willingness to continuously learn and develop. 

To apply, please send your resume, related certificates, and any relevant references via email  at hr@msecb.com
Applications will be accepted until December 4, 2026. Please note that only shortlisted  candidates will be contacted.  
Important note: We will begin interviews and make a hiring decision as soon as we find the  right fit, even if this decision is made prior to the deadline.