Job Description
Lead Generation Specialist, UK and Ireland
CXM Tech Services Ltd | Remote (Kosovo-based) | Full Time
About CXM Tech Services
CXM Tech Services Ltd (part of the CXM Group of Companies) is a specialist technology deployment and field engineering business. Privately owned and operating for over 25 years, we work with some of the world's most respected organisations, including US Bank and large payment fintech businesses. Our clients trust us to store, configure, and deploy high volumes of technology hardware at scale across multiple sites.
We operate across the UK, Ireland, and Poland, with facilities in Dunstable (UK), Dublin (Ireland), and Poznan (Poland). We run our business using the Entrepreneurial Operating System (EOS), which means we are disciplined, data-driven, and focused on continuous improvement. We are growing, and we are building a team of talented people who want to be part of something that rewards effort and recognises results.
Our values are Reliability, Helpfulness, Openness and Honesty, Professionalism, Tenacity, and Efficiency. These are not aspirational words. They describe how we behave every day.
Role Overview
This is a remote, knowledge-work role based in Kosovo, focused entirely on the UK and Irish market. You will be responsible for identifying, researching, and engaging senior decision-makers at large enterprise businesses that match CXM's ideal customer profile.
Your primary output is qualified meetings. You are the first person a prospect encounters from CXM, and the quality of that first impression determines whether they are willing to sit down with our Managing Director or Head of Sales. That responsibility is significant, and we will invest in helping you fulfil it at the highest level.
This is not a role that requires field travel, and it does not require you to close deals. It requires intelligence, research discipline, high-quality written English, and the resilience to run structured outbound campaigns in a market where response rates are always lower than anyone would like. If you thrive in that environment, you will do very well here.
Reporting Line and Handoff Structure
Compensation
Key Responsibilities
The following describes the full scope of the role. These are not aspirational activities; they are the day-to-day work.
1. Prospect Research and List Building
- Research and identify UK and Irish companies that match CXM's ideal customer profile: large enterprises with high volumes of onsite hardware or technology products, multi-site operations, and deployment or asset management challenges.
- Build and maintain targeted prospect lists using LinkedIn, company websites, industry directories, news sources, job postings, and other publicly available information.
- Continuously refine and improve the quality of the target list based on response data and feedback from the sales team.
- Identify the right contacts within each target organisation. Typical titles include IT Director, Head of IT Infrastructure, Operations Director, Head of Technology, and senior Procurement leads.
2. Outbound Email Campaigns
- Design and run structured outbound email sequences. Each sequence should be personalised to the prospect's likely operational context, not mass-produced.
- Write first-touch emails that earn attention by demonstrating relevance to the prospect's world, not by leading with CXM's credentials.
- Manage follow-up sequences in a disciplined, methodical way. Persistence without becoming intrusive.
- Test, iterate, and improve message copy based on open rates, reply rates, and meeting conversion data.
- Maintain a consistent volume of outreach activity while never sacrificing quality for quantity.
3. LinkedIn and Digital Outreach
- Use LinkedIn to identify prospects, build credibility, and support email outreach with a consistent professional presence.
- Engage thoughtfully with prospect content where appropriate to build recognition before or alongside direct outreach.
- Connect with relevant decision-makers in a way that is professional and adds value rather than appearing transactional.
4. Prospect Qualification
- Assess the quality of each prospect before investing significant outreach effort. Not every company on the list will be worth pursuing.
- Identify signs that a prospect has a genuine near-term need: hiring activity, infrastructure announcements, growth signals, or known operational challenges.
- Qualify prospects to a standard where a face-to-face meeting is genuinely warranted and productive for both parties.
5. Meeting Handoff
- When a prospect agrees to meet, prepare a clear, concise briefing note for Howard or Nick covering what the company does, who you have been speaking to, what they are interested in, and any relevant context.
- Ensure a clean handoff so that the first meeting starts from a position of confidence and credibility, not from scratch.
6. Pipeline and Activity Management
- Maintain accurate, up-to-date records of all outreach activity, prospect status, and pipeline progression.
- Track key metrics: contacts researched, emails sent, reply rates, meetings booked, and pipeline value generated.
- Provide regular activity updates to Howard and Nick without needing to be asked.
- Use data to identify what is working and proactively bring ideas for improving outreach effectiveness.
What Success Looks Like
Success in this role is measured across three dimensions: activity, quality, and results. All three matter. High activity with poor quality produces nothing. High quality with insufficient activity produces too little. The goal is disciplined volume combined with genuine personalisation.
In the first 30 days
- You have developed a working understanding of CXM's service offering and can describe it clearly and credibly to a prospect.
- You have built an initial target list of at least 50 companies that genuinely match the ideal customer profile, with the right contacts identified.
- You have sent your first outreach sequences and have a clear view of what is resonating and what needs adjustment.
- You are communicating proactively with Howard and Nick without being asked, and your pipeline records are accurate and up to date.
In the first 90 days
- You have booked a minimum of 3 to 5 qualified meetings with genuine prospects. These are not courtesy calls. They are conversations where the prospect has a plausible need and is willing to explore CXM as a potential partner.
- Your outreach sequences are refined based on real data. Open rates and reply rates are improving.
- Your target list is growing and improving in quality. You are identifying better companies and better contacts over time.
- You have developed a reliable daily and weekly rhythm: research, outreach, follow-up, reporting.
- Howard and Nick trust the briefing notes you provide before meetings. The handoffs are clean.
At 6 months and beyond
- You are consistently generating 4 to 8 qualified meetings per month.
- A measurable proportion of your meetings are progressing into active sales conversations.
- You have a deep understanding of which sectors, company profiles, and contact types respond best, and you are using that intelligence to continuously sharpen the approach.
- You are operating with genuine autonomy. You identify problems, propose solutions, and act without waiting to be told.
- You are a valued and visible member of the CXM team, contributing ideas beyond your immediate remit.
Person Specification
Essential
- Fluent, professional written and spoken English. This is non-negotiable. Your writing is the first impression CXM makes on potential clients.
- Demonstrable experience opening new business relationships from cold, whether through email, LinkedIn, or structured outbound campaigns.
- Strong research skills. The ability to identify the right companies and the right contacts independently, using publicly available information.
- A methodical, process-driven approach to outreach. You manage sequences, follow-ups, and pipeline records with discipline.
- Resilience and a constructive response to low response rates. You treat silence as a signal to improve, not a reason to stop.
- Comfort working remotely and managing your own workload without day-to-day in-person supervision.
Highly Desirable
- Experience generating leads or appointments in a B2B technology, logistics, or professional services environment.
- Familiarity with CRM tools and outreach sequencing platforms.
- An understanding of how large enterprise businesses buy services: long cycles, multiple stakeholders, procurement involvement.
Not Required
- This role does not require closing experience. You are not expected to negotiate contracts or manage client relationships after the meeting handoff.
- This role does not require field travel.
Our Culture and Ways of Working
CXM is a people company. Every member of the team is respected equally, regardless of background, experience level, or where they are in their career. We believe that the best ideas can come from anyone, and we create an environment where people feel confident to make decisions, take initiative, and contribute to how the business grows.
We communicate openly and honestly. Every person in this business has a direct line to the leadership team. We do not hide behind process or hierarchy. If something is working, we say so. If something is not, we talk about it and fix it together.
We understand that failure is part of the path to success. We do not blame. We treat mistakes as data, learn from them, and move forward. What we do expect is that people are action-oriented, intellectually honest, and genuinely committed to improving.
If you want to develop your skills, grow your career, and work with a team of motivated and talented people who are excellent at what they do, CXM is the right environment for you.
The process is straightforward and we will communicate clearly at every stage. Howard Bootle reads every application personally and will respond to every shortlisted candidate directly.
Hiring Process
Howard Bootle, Managing Director, CXM Tech Services
I am personally looking forward to reading your application.
All the interested candidates can apply through by: howard.bootle@cxmtechservices.com
