The Kosovo Women's Network (KWN)

Call for expression of interest for designer/design company

	 	 

CALL FOR EXPRESSION OF INTEREST

FOR

DESIGNER/DESIGN COMPANY

FOR THE CREATION OF PUBLIC AWARENESS CAMPAIGN

AS PART OF THE ACTION: ‘EMPOWERING CSOS IN COMBATTING DISCRIMINATION AND FURTHERING WOMEN’S LABOUR RIGHTS’ IN SIX WESTERN BALKAN COUNTRIES (KOSOVO, ALBANIA, SERBIA, MONTENEGRO, NORTH MACEDONIA AND BOSNIA AND HERZEGOVINA)

TERMS OF REFERENCE

Introduction

Concerned by women’s low employment rates and evidence of discrimination against women in relation to labour, in March 2018, a Coalition of women’s rights organisations jointly initiated a 46-month Action to ‘Empower CSOs in Combatting Discrimination and Furthering Women’s Labour Rights’ in the WB, funded by the European Commission and co-funded by Swedish Development Cooperation. The Coalition members include the Kosovo Women’s Network (KWN), Reactor – Research in Action from North Macedonia, Gender Alliance for Development Centre (GADC) from Albania, Helsinki Citizens’ Assembly Banja Luka (HCABL) from Bosnia and Herzegovina (BiH), Women’s Rights Centre (WRC) from Montenegro and the  Kvinna till Kvinna Foundation from Sweden with an office in Serbia.

The Coalition partners are currently undertaking various actions to raise awareness regarding gender-based discrimination affecting women in labour, particularly focusing on violations of maternity leave rights. Awareness-raising initiatives include the need to inform employers including governmental and private enterprises, workers, individuals, organisations and institutions on their legal duties and responsibilities.

In order to meet the objectives of the Coalition in this Action, the Coalition partners seek an individual expert or company to design an effective awareness-raising campaign (e.g., brochures, leaflets, posters, etc.) that will address the issue of gender-based discrimination and labour in the region and influence social and behavioural change related to gender-based discrimination and labour.

Through this call for the expression of interest, the Coalition calls on individuals/companies to apply for the creation of this awareness campaign, in close consultation with the Action’s partners.

Summary

The first action undertaken by the Coalition members was to conduct research throughout the region, in the form of both a country analysis for each respective country and one regional analysis, on gender-based discrimination and labour in order to better understand people’s awareness about such discrimination, its prevalence, and the institutional response to gender-based discrimination.

The research findings indicated that gender-based discrimination related to labour appears widespread in each Western Balkan country and at a regional level, particularly in relation to hiring practices (e.g., discriminatory job advertisements, inappropriate questions during interviews, requiring medical proof applicants are not pregnant), promotion practices, maternity leave rights violations and sexual harassment. While the survey respondents tended to know that discrimination is illegal, few knew where to report discrimination when it occurs, or which institutions have responsibilities for treating gender-based violence. Moreover, people had several concerns when it came to reporting discrimination, including concern over anonymity, fear of job loss, long, bureaucratic procedures that could put them at risk of securing their livelihood, difficulties documenting cases and an overall distrust in institutions.

Some of the key research recommendations include:

  • Raise awareness among people and institutions of the existing legal framework and individuals’ rights according to the existing laws and how to report discrimination;
  • Organise broad, intersectoral awareness campaigns, together with relevant institutions, CSOs, trade unions and other actors on gender-based discrimination, in order to increase people’s knowledge on how they can file claims.

Applicants to this call for expression of interest are highly encouraged to focus the public outreach campaign on raising awareness about maternity and paternity leave rights and how to report violations of these rights.  

For more information, please consult the reports on Gender-Based Discrimination and Labour for each of the respective project countries: Kosovo, Albania, Bosnia and Herzegovina, Montenegro, North Macedonia and Serbia.

The Purpose

The main purpose of this Call for Expression of Interest is to influence the behavioural and opinion change towards gender-based discrimination and labour. Information materials should focus on gender-based discrimination and labour, with an emphasis on raising awareness on maternity and paternity leave rights and how to report violations of these rights, as evidenced by regional research report findings and the recommendations that came out of them.

Job Requirements for Designer/ Company   

The designer/company is obliged to be familiarised with the regional research reports, including information in the ‘Summary’ and ‘Recommendations’ sections of the reports, based on which all PR materials should be inspired.

  1. Creation of concept and information/awareness materials, which may include but not necessarily be limited to:
  2. Multimedia materials for use on websites and social media channels.
  3. Poster designs (e.g., for social medial, schools, bus stations and other public places)
  4. 30 second cartoon
  5. Interactive game with different possible endings on how to approach institutions
  6. All materials should be produced in close coordination and collaboration with the Coalition partners, ensuring that the designs are aligned to the coalition’s vision and mission, with the objective to raise awareness about gender-based discrimination and labour.
  7. The design concepts should be unique and original products (ensuring compliance with copyright laws) and should be based on the regional research reports.
  8. The designer/company should adapt materials to be used by all regional partners in their countries, after receiving the language translations provided by the Coalition (in Serbian, Montenegrin, Bosnian, Macedonian, Albanian and English, as needed).

Evaluation of BIDS

The evaluation will be based on the offer made by the designer/company interested on executing these materials. Bids must contain and will be evaluated according to the following:

  1. The quality of the concept/design of the information/awareness materials mentioned above;
  2. Concept of how the designer/company plans to develop and recommend distribution of the information packages, in order to reach the target audience;
  3. Financial plan in the form of a budget for completing and implementing the information materials and financial plan for the focus groups.

Indicative TIMEFRAME

Activities

Timeframe

Dates

1.    Open call

3 weeks

2 – 25 August

2.    KWN review of bids and selection of winning bidder

1 week

26 – 30 August

 

3.    Coalition partners review / accept bidder and provide comments on bid content

1 week

2 – 6 September

4.    Contract signed

 

9 September

5.    Contractor completes draft designs

2 weeks

9 – 20 September

6.    Review and comments by KWN and partner organizations

1 week

23 – 27 September

7.    Finalize products based on comments

1 week

30 September – 4 October

8.    Translation of materials (and checking of translations by partners)

1 week

7 – 11 October

9.    Finalise products with translations

1 week

14 – 18 October

Application deadline

Deadline for submitting the applications is 25-08-2019 at 17:00.

Interested parties should submit the following documents: 

  1. Letter of Expression of Interest;
  2. Work portfolio showcasing similar campaign designs by the individual/company;
  3. Short proposed concept of the information materials based on the aforementioned research reports including initial ideas of poster designs, leaflets, and other multimedia materials;
  4. Detailed financial proposal that includes budget lines for the proposed cost of each of the public awareness campaign materials developed as per point 1 above under “Job Requirements”.

Incomplete applications may be disqualified.

Please submit requests for clarification no later than 20-08-2019. All clarifications in response to requests for clarifications will be posted to the KWN website by 21-08-2019.

Please submit the detailed proposal that includes all of the materials listed above and by 25-08-2019 to procurement@womensnetwork.org with the email subject: “Public Awareness Campaign”.

Proposals shall be evaluated by a Commission based on quality compliance and lowest cost.

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