Rrjeti i Grave të Kosovës

Call for Applications for Media organization

	 	 

Call for Applications for Media organization

to support Action visibility and ENHANCE grant RECIPIENTS public, communication and media management capacities

Terms of Reference

Project:                                 Enhancing the Capacities and Resilience of CSOs Furthering Gender Equality Amid the COVID-19 Pandemic

Contracting authority:      The Kosovo Women’s Network

Funded by:                      The European Union Office in Kosovo

Reference number:            2021/426-885            

Contact Person:                   Donjetë Berisha, Kosovo Women's Fund Coordinator

Tender open:                   7 December 2021

Application deadline:       7 January 2022

Submit electronically to:   procurement@womensnetwork.org

Background

The Kosovo Women’s Network (KWN) is a non-governmental, not-for-profit organization with a mission to support, protect and promote the rights and interests of women and girls throughout Kosovo, regardless of their political beliefs, religion, age, level of education, sexual orientation, and ability. As a network of 181[1] members, women-led organizations of various ethnicities located throughout Kosovo, these groups carry out important initiatives towards furthering women’s human rights, as per the goals set in KWN’s Strategy for 2019-2022.

In order to address the funding challenges faced by its members, women’s rights civil society organisations (WCSOs) and to provide them with the resources that they need to carry out their very important work, KWN established the Kosovo Women’s Fund (KWF) in 2012. KWF provides small grants to WCSOs that do not have access to other sources of funding and who seek to work for women’s rights and gender equality, especially groups working in rural areas and/or with marginalized persons, including women with different abilities, and women from minority ethnic groups.

The unique KWF also provides ongoing, tailored capacity development opportunities for grant recipients, as well as grant applicants, in grant-writing, project cycle management, and financial management, furthering their capacities to apply for funding from other donors in the future, using an innovative ‘learning by doing’ approach. Additional support is available to organisations seeking to strengthen their advocacy capacities.

With KWF’s transparent, efficient, effective and proven sub-granting systems and procedures, since KWF’s establishment, KWN has administered 227 grants to 122 civil society organisations (CSOs), totalling €1,182,312. Since December 2012, 24,387 women and girls from different areas, as well as boys and men, have benefited directly from these initiatives. Among them, 4,717 women participated in decision-making processes (some for the first time), including during 511 advocacy initiatives undertaken, through which 31 public policies were amended in order to better support the needs of women and girls in Kosovo.

Furthermore, as KWN’s 2020 research “The Pandemic Knows No Gender”? A Gender Fiscal Budget Analysis of the Government of Kosovo’s Response to the COVID-19 Pandemic from a Gender Perspective, co-funded by the European Union (EU), has shown, the COVID-19 pandemic has impacted both women and men, but given their generally unequal position within the society, women have been particularly affected. Women and children experiencing violence, people with different abilities and their families, rural women, young women, and some minority women have been particularly vulnerable amid social isolation measures and widespread job-loss. While the government has adopted several emergency measures, only one, relatively small measure explicitly involves a gender perspective and will attend to the needs of women; it remains to be seen how other policies will meet diverse women’s needs and interests.

Meanwhile, although they have been among the first responders to support the most vulnerable in their communities, particularly women and children suffering violence, and they can plan a crucial role in ensuring that diverse women’s voices are heard in policy-making, CSOs have faced added challenges amid the COVID-19 pandemic, amid added costs, decreased human resources, budget cuts, and new challenges. Several rural, grassroots organisations lack equipment and knowledge in how to use software solutions to communication amid the crisis. Moreover, the pandemic has only exacerbated the difficult financial situation that many WCSOs were in before the crisis began, as shown in KWN’s 2020 research Where’s the Money for Women’s Rights?.

Therefore, this Action seeks to address the needs of the most vulnerable groups, particularly women, by empowering WCSOs working to further gender equality to support diverse women in engaging in decision-making processes, towards ensuring that their needs are addressed in the state’s COVID-19 response. Moreover, in doing so, the Action seeks to further the capacities of CSOs in general, so that they become more resilient, also amid potential future crises, and abler to ensure a rights-based approach in addressing the needs of their constituents, particularly the most vulnerable.

The overall objective of this Action is to enhance capacities and resilience of Kosovo CSOs working towards gender equality to mitigate social and economic impacts of the COVID-19 pandemic among the most vulnerable, particularly women and girls. Towards this aim, anticipated outcome is: Kosovo institutions’ decision-making on state programs and financial support to address the COVID-19 pandemic, its aftermath and beyond informed by diverse women and girls’ rights, interests, and needs. Towards achieving this outcome, the anticipated outputs include: 1) “strengthened WCSOs capacity to engage in decision-making processes and policy reforms, particularly related to the response to the socio-economic crisis resulting from the coronavirus pandemic, through the provision of small grants”, and 2) furthered capacities of WCSOs, improving their effectiveness and impact amid the COVID-19 pandemic, its aftermath and in the future, through tailored capacity building that includes attention to their unique organisational needs and their long-term resilience.

Towards achieving the aforementioned outcome, all KWF 17th Round Call for Proposals grant recipients will conduct the Organisational and Advocacy Capacity Assessment (OACA), facilitated by KWN, to identify their organisational strengths, as well as opportunities for furthering their capacities. Based on these assessments and their individual Capacity Development Plans (CDPs), the tailored capacity building, using KWN’s proven approach through KWF (praised by the European Commission as a best practice),[2] will further the targeted WCSOs ability to better influence public policies and monitor the work of institutions in addressing the needs of the most vulnerable, particularly women and girls.

Scope of Work and Target Group

Based on KWN’s and KWF’s grant recipients’ initiatives and the goals they set for furthering their capacities in their CDPs, KWN seeks a media organization to support action visibility and enhance grant recipients’ public, communication and media management capacities.

The main target group includes at least 28[3] WCSOs that focus on furthering gender equality, which includes 19 WCSOs and 9 WCSO shelters that will benefit from KWF grants and tailored capacity building.

The geographical area will include all of Kosovo, with a focus on the areas where WCSOs are located. The workload will vary, based on KWF grant recipients’ needs over the years. This will be specified in jointly agreed annual work plans, together with KWN.

Main Tasks and Responsibilities

The main tasks and responsibilities of the Media Organisation shall include:

  1. Design and jointly implement the Communication and Visibility Plan of the Action, in close consultation with KWN and using the KWN format.
    • Prepare and submit short monthly reports on activities implemented and activities planned for the next month (using the KWN format).
    • Regularly update the KWN Monitoring and Evaluation, Media Clipping database.
  1. Provide individual trainings for 28 KWF grant recipients, depending on the needs of each WCSO. This may include training and mentoring on: using traditional and social media to increase their outreach, better interact with constituents, promote their work, write success stories and use social media to fundraise, sell products online, etc.
    • Design 28 individual trainings, based on KWF grant recipients needs, including one per organisation.
    • Provide a Training Plan (outlining details and process of how trainings will be conducted), in close consultation with KWN.
    • Deliver 28 individual trainings for KWF grant recipients.
    • Prepare online evaluation survey after each training,
    • Prepare a summary of the trainings to KWN (included in monthly reports).
  1. Provide ad-hoc and need-based assistance to 28 grant recipients for a period of 18 months, in close consultation with KWN. This may include assistance in producing short news, success stories, producing infographics, illustrations and social media management towards enhancing the impact of their advocacy, influencing decision-makers to integrate a gender perspective in programming, expanding their constituencies and thus potential future supporters, towards their long-term resilience and sustainability.
    • Design and deliver ad-hoc and need-based assistance, based on KWF grant recipients needs, in close consultation with KWN.
    • Prepare at least 60 infographics and illustrations on a need-basis with grant recipients during this period, supporting them in promoting their work and results.
    • Provide mentoring on social media management.
    • Support them in producing short news, success stories, and illustrations. Depending on the specific needs of KWF’s grant recipients’ initiatives and the goals they set for furthering their capacities in their CDPs, the Media Organization should put at their disposal journalists to assist them to write news, success stories; editors to edit their promotional and outreach material; social media expert to build online audiences; graphic designers to produce infographics and illustrations that are attractive for the audience and will contribute to increasing interactivity in social media channels of the beneficiaries. KWN and the Media Organization will together agree on the capacity development needs to be provided.
    • Share these stories through media outlets in Kosovo.
    • Prepare a summary on ad-hoc and need-based assistance provided and all visibility materials produced for 28 grant recipients (included in monthly reports).
  1. Conduct research, produce and publish 10 investigations on abuses of human rights and crimes against women (particularly in the context of the COVID-19 pandemic), seeking examples of how these have been overcome with support from WCSOs, which will give visibility to WCSOs EU-supported work, but also encourage other women to come forward to seek their rights.
  2. Prepare and broadcast/publish 30 lengthy stories on issues pertaining to challenges faced by WCSOs and how they are overcoming these, among other topics. These also will give visibility to the work of WCSOs, towards building their constituencies, increasing awareness about the contribution to society, and creating an enabling environment for citizen giving, towards WCSOs’ resilience in the future. The investigations should be either in a televised or written format, depending on the particulars of each investigation. Articles should also be followed by infographics and illustrations where applicable.
  3. Prepare and publish 5 lengthy analyses on financing for WCSO’s, including of shelters, and the need for legal reform for a sustainable solution to financing shelters in the country. This analysis shall aim to shed light into current problems, challenges and potential good practices that ought to be followed by Kosovo public institutions. KWN will support the preparation of these and provide input for content.

Deliverables

The deliverables of the Media Organisation shall include:

  • Finalized Communication and Visibility Plan of the Action.
  • Short Monthly Reports on activities implemented and activities planned for the next month (using the KWN format).
  • KWN Monitoring and Evaluation, Media Clipping database (updated on monthly bases).
  • A Training Plan outlining details and process of how trainings for KWF grant recipients will be conducted (using the KWN format).
  • A short report including a summary of 28 individual mentoring trainings provided for KWF grant recipients and their evaluation.
  • A plan to provide ad-hoc and need-based assistance to 28 grant recipients.
  • A summary report on ad-hoc and need-based assistance offered to 28 grant recipients, including their evaluation.
  • Visibility materials produced during an ad-hoc and need-based assistance offered to 28 grant recipients (60 infographics, short news, success stories or illustrations).
  • Research methodology to produce and publish 10 investigations on abuses of human rights and crimes against women (particularly in the context of the COVID-19 pandemic).
  • 10 investigations on abuses of human rights and crimes against women (particularly in the context of the COVID-19 pandemic).
  • A summary on media coverage, broadcasting and outreach of 10 investigations (included in monthly reports).
  • Investigation methodology to produce 30 lengthy stories on issues pertaining to challenges faced by WCSOs and how they are overcoming these.
  • 30 lengthy stories on issues pertaining to challenges faced by WCSOs and how they are overcoming these.
  • A summary on media coverage, broadcasting and outreach of 30 lengthy stories (included in monthly reports).
  • Methodology to prepare and publish 5 lengthy analyses on financing for WCSOs.
  • 5 lengthy analyses on financing for WCSO’s, including of shelters, and the need for legal reform for a sustainable solution to financing shelters in the country.
  • A summary on media coverage, broadcasting and outreach of 5 lengthy analyses on financing for WCSO’s (included in monthly reports).

KWN’s Input

KWN will collaborate closely with the selected Media Organisation, to support action visibility and enhance grant recipients public, communication and media management capacities. Collaboration will be established transparently based on KWN’s and KWF’s grant recipients’ initiatives and the goals they set for furthering their capacities in their CDPs. KWN will provide the following inputs:

  • Provide necessary information about the Action overall.
  • Provide formats for Training Plans, Monthly Reports and the Monitoring and Evaluation database.
  • Organize monthly coordination meetings to plan the upcoming activities and the estimated level of effort on monthly bases.
  • Conduct OACA, share KWF grants beneficiaries CDPs with the Media Organization and agree on need-based assistance to be provided.
  • Coordinate and agree on the trainings and capacity building activity dates with KWF grant beneficiaries.
  • Participate in capacity building activities with KWF grants recipients.
  • Provide input and approve the training methodology, a plan to provide ad-hoc and need-based assistance, research methodologies to produce investigations and length stories.
  • Review and provide input on all prepared materials (including infographics, stories, illustrations, investigations, etc.).

Coordination and Responsibility

The Media Organization will report to the KWN Grants Manager & Capacity Development Expert, Gentiana Murati Kapo and KWN Kosovo Women's Fund Coordinator, Donjetë Berisha and will cooperate closely with other KWN staff. Although KWN will provide assistance as stated under KWN’s Input section of this document, though the Media Organization shall bear final responsibility with regard to logistics.

Indicative Timeframe

The Media Organization will be engaged for 25 months, over the period 1 February 2022 – 1 March 2024. The following table includes the indicative timeframe.

#

Task

Timeframe (Deadline)

1

Draft and Implement the Communication and Visibility Plan of the Action

February 2022

1.1

 

Prepare and submit short monthly reports on activities implemented and activities planned for the next month

On monthly basis (25)

1.2

Regularly update the KWN Monitoring and Evaluation, Media Clipping database

On monthly basis (25)

2

Provide individual mentoring trainings for 28 KWF grant recipients

February - May 2022

2.1

Design 28 individual trainings, based on KWF grant recipients needs

March – April 2022

2.2

Provide a Training Plan (outlining details and process of how trainings will be conducted), in close consultation with KWN

March – April 2022

2.3

Deliver 28 individual trainings for KWF grant recipients

April – May 2022

2.4

Prepare online evaluation survey after each training

May 2022

2.5

Prepare a summary of the trainings to KWN (included in monthly reports)

April - May 2022

3

Provide ad-hoc and need-based assistance to 28 grant recipients

March 2022 – July 2023

3.1

Design and ad-hoc and need-based assistance, based on KWF grant recipients needs, in close consultation with KWN

March – April 2022

3.2

Prepare at least 60 infographics and illustrations on a need-basis with grant recipients during this period

March 2022 – July 2023

3.3

Produce short news, success stories, illustrations and provide mentoring on social media management

March 2022 – July 2023

3.4

Prepare a summary on ad-hoc and need-based assistance provided and all visibility materials produced for 28 grant recipients (included in monthly reports)

On monthly basis depending on when the assistance is provided

4

Conduct research, produce and publish 10 investigations on abuses of human rights and crimes against women

March 2022 - March 2024

5

Prepare and broadcast/publish 30 lengthy stories on issues pertaining to challenges faced by WCSOs and how they are overcoming these

March 2022 - March 2024

6

Prepare and publish 5 lengthy analyses on financing for WCSO’s, including of shelters, and the need for legal reform for a sustainable solution to financing shelters in the country

March 2022 - March 2024

Required Qualification of the Media Organization

The Media Organization should be registered in Kosovo and should apply with a team of experts. The Media Organization should demonstrate in their bid that the organization:

  • Has at least 10 years’ professional experience in public relations, communication, journalism and media management;
  • Has at least 10 years’ experience in designing and providing trainings, capacity building and services;
  • Has at least 5 years’ experience in conducting research, producing and publishing investigations on abuses of human rights and crimes against women;
  • Has at least 5 years of experience working on/with EU-funded actions and with other international donors;
  • Is a well-established media organization whose channels can be used to distribute information materials that will be delivered with this action;
  • Has at disposal at least a team of a minimum of 5experts (journalists, editors, social media experts and graphic designers) to assist CSOs in: writing news and success stories, editing promotional and outreach material, building online audiences and producing infographics and illustrations, among others.

The bidder shall also demonstrate in their bid that the members of the team possess:

  • Excellent workshop and coaching techniques, incorporating participatory approach;
  • Gender and human rights expertise;
  • Thorough knowledge of Kosovo context, in view of the tasks of the consultancy;
  • Excellent oral and written proficiency in English and Albanian required; knowledge of Serbian strongly encouraged.

Submission of Bids

Interested Media Organizations should submit the following documents: 

  1. Letter of Expression of Interest;
  2. Work portfolio showcasing experience in public relations, communication, journalism, media management, providing trainings, capacity building and services for CSOs;
  3. Internal organization of the team/experts proposed to be engaged, including evidence to support the required qualifications for each team member;
    • Names of the team members/experts along with their CVs;
    • Copies of the experts’ certificates or at least three references proving the professional experience indicated in CVs;
  4. Short proposed concept and general methodology, tools and approaches for the following activities (up to 5 pages):
    • Provide individual trainings for grant recipients,
    • Provide ad-hoc and need-based assistance to grant recipients, conduct research,
    • Produce and publish 10 investigations on abuses of human rights and crimes against women,
    • Prepare and broadcast/publish 30 lengthy stories on issues pertaining to challenges faced by WCSOs and how they are overcoming these,
    • Prepare and publish 5 lengthy analyses on financing for WCSO’s, including of shelters, and the need for legal reform for a sustainable solution to financing shelters in the country.
  5. Detailed financial proposal that includes budget lines for the six main proposed tasks under Main Tasks and Responsibilities

The bid should be in English.

Interested applicants are advised to carefully study all sections of this ToR and ensure that they meet the general requirements as well as specific qualifications described. Incomplete applications will not be considered for further evaluation. Please make sure you have provided all requested evidence and supporting documents.

Please submit the completed bids by 7 January 2022 to procurement@womensnetwork.org with the subject “Media Organization to Support Action Visibility and Enhance Grant Recipients Public, Communication and Media Management Capacities”.

Evaluation of Bids and Timeline

Received completed bids will be evaluated toward below stated criteria:

CRITERIA

MAXIMUM SCORE

About the organization

Experience in public relations, communication, journalism, media management (from the Letter of Expression of Interest and Work Portfolio)

20

Experience of media organization in providing trainings, capacity building mentoring and services (from the Letter of Expression of Interest and Work Portfolio)

15

Required qualifications and capacities of media organization (from organizations’ portfolio and the internal organization)

10

About the experts’ expertise

Required qualifications and capacities of the team proposed in gender and human rights expertise, knowledge of Kosovo context in view of the tasks of the consultancy, knowledge of English, Albanian and Serbian languages (from expert’s CV);

20

The quality of the proposed concept, general methodology, tools and approaches;

15

Financial offer

Proposed financial offer (lowest cost)

20

TOTAL

100

We thank to all applicants for their interest. Only selected applicants will be contacted.

For any additional information concerning the application, please contact procurement@womensnetwork.org no later than 23 December 2021.

ACTIVITY

DATE

Tender issued

7 December 2021

Deadline for requesting clarifications

23 December 2021

Deadline for submitting tenders

7 January 2022

Evaluating offers

Third week of January 2022

Notification of award

Fourth week of January 2022

Contract signature

Fourth week of January 2022

Start date

1 February 2022

[1] The number might change based on new members’ enrolment and/or organizations that might not be active.

[2] KWN, “Exemplary Kosovo Women’s Fund Informs EU Sub-granting Programs Internationally”.

[3] Based on KWF’s 17th Round Call for Proposals, KWN foresees to support 28 WCSOs. This number may slightly change (+2) based on the KWF Grants Review Committee (GRC) decision.

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